Technology shoots
The last few weeks have seen me photographing quite a few business portraits as well as some group portraits. I’m currently working on a higher tech photo shoot scheduled for Monday. The company I’m working with has some high tech lasers and other high tech imaging machines used for skin repair and wrinkle removal. The goal of the shoot is to show off the high tech equipment in an eye-catching way. In addition, we want to show the doctor and technicians as friendly, competent, and knowledgable. One of the major challenges with this shoot is we also want the images to maintain the quaint and comfortable environment where the services are provided. That means I’ll be using blue filters on some lights to create the high tech look, and orange, pink, magenta, and yellow filters on other lights to create the warm, organic look we also want. It will be one of the most challenging shoots I have ever done.

