Medical Devices
It’s been a month with a variety of photo assignments. Everything from gardening gloves to business portraits, to hi-tech medical devices. I was recently at a medical device company that makes equipment for hospitals. They have several rooms for production, all of which were photographed. The most interesting room, the “clean room” was just that, very clean. I was put in a suit to limit dust and dirt, and all my equipment was washed down with alcohol. The images were fun to create as everything was shiny and had a hi-tech look so I could create that look with the existing equipment. I have also been working with hospitals and their marketing materials, including billboards and wall murals. Tomorrow I’m doing some work with YMCA here in town. I’ll be capturing images of the kids enjoying everything the Y has to offer, which will be used for a sign that will hang in the building as part of the annual fundraiser. It will be a nice change of pace from the typical medical/portrait work I usually am engaged in.
Technology shoots
The last few weeks have seen me photographing quite a few business portraits as well as some group portraits. I’m currently working on a higher tech photo shoot scheduled for Monday. The company I’m working with has some high tech lasers and other high tech imaging machines used for skin repair and wrinkle removal. The goal of the shoot is to show off the high tech equipment in an eye-catching way. In addition, we want to show the doctor and technicians as friendly, competent, and knowledgable. One of the major challenges with this shoot is we also want the images to maintain the quaint and comfortable environment where the services are provided. That means I’ll be using blue filters on some lights to create the high tech look, and orange, pink, magenta, and yellow filters on other lights to create the warm, organic look we also want. It will be one of the most challenging shoots I have ever done.
Healthcare shoot
Yesterday we had a very successful healthcare shoot. Several of the images will be featured in their monthly magazine, and 1 or 2 others will be used on billboards. One image will go on the cover of a brochure, and the remaining images will be used in the monthly newsletter. It was a long day, but I’m very happy to have created enough images that can be used so diversely, and all in a one day shoot. The creative director was pleased with everything we captured, and it’s always good to keep the boss happy. Everyone have a great holiday season, I’ll be back with more in 2010!
Architectural Photography
This morning I was up with sun to do some architectural photography. There’s a newer healthcare building in town for seniors that is going to be featured in some advertising. I setup and walked all the angles as the sun was just rising. After it lit the entire facade of main entrance, I started shooting. In all I created 7 images, from various angles and color temperatures as the sun rose higher. Exterior architecture is always a challenge because it is important to give the images depth, which can be hard when working with a large building. I photographed with different elements in the foreground just for that reason and I think the final results were rather successful.